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Apple To Dispense It's Shipment of IPHONE SE, 6, 6 PLUS, 6S PLUS In INDIA

By Harshit Satyaseel on July 16, 2019

Having an Apple device was hard for the people in India and to aggravate, Apple has announced another heart-breaking news for the Apple fan-boys. After this announcement, even buying an "entry-level" Apple device will become almost 8,000Rs more expensive.

After the launch of the iPhone XR, XS, and the XS Max in 2018, Apple took an absurd move when they stopped selling the iPhone SE, the 6s series, and the iPhone X in the US and now, Apple is repeating the same action in India.
In a report published by The Economic Times, Apple is abolishing the sales of its low-end smartphones in India which include the following.
  1. iPhone SE  
  2. iPhone 6
  3. iPhone 6s 
  4. And iPhone 6s Plus models.
Apparently, after this decision, buying an entry-level Apple's smartphones will become even more expensive in India, not by a couple of thousands but in fact by almost Rs 8,000. According to the report, Apple, took this decision because they have improved its revenue i.e. the profit in India in the 2018-19 financial year. 

Also, Read | Apple's New MacBook Pro(13-inch), updated MacBook Air with Discounts

However, there was a hit in the overall sales volume, nevertheless, this does not impact their profit ratio. Back in March month, Apple reported that they were looking to restore their position as a premium device producer in India therefore, it seems as if this new decision can be part of that plan. Regardless, Apple has been focusing more on pushing the latest and higher-priced models, like XR or XR Max. 

But, the move is quite strange because, in May 2019, Apple was marketing the iPhone 6s as "now made in India," with a price tag of Rs 26,910. Even though after the announcement,  you can still find the 32 GB variant of the iPhone 6s continues to sell on Amazon.in for Rs 26,999 however, the other models which are being discontinued are out of stock on the e-commerce sites.

From the reports, a leading trade partner of Apple said, 
“Cupertino does not want Apple India to chase volumes by discounting at the cost of profit, “These models which are being phased out will increase the average selling price of iPhones in India and boost both profit and revenue.”

Conclusion

It seems as if after this move, Apple anticipates that users will shift towards the higher priced models which will eventually help them in generating more profit. Apple will continue to sell other models in the country, such as the iPhone 7 assembled by Wistron and starting to be exported to the European market. Moreover, it is also expected that Apple is preparing to launch Indian-made versions of the iPhone XS and iPhone XR,  which will enhance the promotion of the current-generation iPhones in the Indian market.

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