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Black Friday: The Shopping Day

By Priyanka Singhal on July 12, 2019

Hey, guys, have you ever heard about Black Friday? If not, then this article is for you. Black Friday - just the mention of this word will either make you excited or irritated due to heavy traffic, busy stores or standing in a long queue.

What is Black Friday?

Black Friday is known as a shopping day. It is an informal name of Friday following “Thanksgiving day” in the United States. Almost every retailer comes out with doorbuster sales of their product to attract the consumer on their shop. Consumer stands in line for hours to grab the product at a cheap rate and who will not :P. Due to sales, retailers earn higher profits. In the last few years, we have seen where all the retailers try to bring those black Friday sales online. You must be thinking it’s a one-day event but no, not anymore it is more than a one-day event. Why I am saying this because in the last few years some stores start their online Black Friday sales before Friday (i.e. on Thanksgiving day) & some stores start even on Wednesday and Monday. Biggest sales day has now become the biggest sales week.

History of Black Friday 

The day after Thanksgiving as the unofficial day start of the holiday shopping season. It marked the unofficial beginning of the shopping season. Parades celebrating Thanksgiving often include an appearance by Santa at the end of the parade, with the idea that 'Santa has arrived' because Christmas is always the next major holiday following Thanksgiving. In past years the black Friday sponsored by the department stores. The department stores use parades to launch big advertising. Now the question is why it is called Black Friday?

Friday following Thanksgiving day is called Black Friday since at least the early 1960s. The reason behind this name is that it is the first year when retailers are in the black. Black refers to profitable or positive earning after counting all the expenses.

When and where it is celebrated?

This year Black Friday will be celebrated on Friday, 29 November. Black Friday basically related to Thanksgiving day, small business, etc. It is popularly celebrated in the United States, United Kingdom, Canada, Ireland, France, India, and increasingly in many more countries.

Black Friday In India 

In India, Black Friday is rarely known as India’s shopping seasons are different in different states and you can say that shopping season mainly on festivals. According to the survey, the busiest time for shopping in India tend to be Diwali, followed by regional festival Pongal in South India and Ganesh Mahotsav in Maharashtra. Although all the sales in India last for 8 to 9 days.

The growing number of an e-commerce website, the retailers of these websites also contributed to sales. The big e-commerce is also trying to execute the concept of Black Friday sales even though they have almost started the concept of Black Friday. The e-commerce website like Flipkart, Amazon, and Myntra offer discounted product majorly on festive season and also nowadays people are more attracted towards online shopping as they provide discounted product rather than offline shopping as they don’t provide that much discount as online e-commerce site provide even they write “discount mangke hume sharminda mat kijiye” outside the shop. 

According to the survey, 90% of the consumer satisfied with the discount offered by online retailers. Note: “Shopping on Black Friday can sometimes muddle you as well but overall you must go out to check it with the plethora of people who wait for this doorbuster sales”

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